We are spending an increasing amount of time online every day. As technology advances, so does our reliance on the internet to communicate, collaborate, remain informed, transact and be entertained.
A lot of companies recognise this and have made the web a core part of their business model. A business's website forms one of the most crucial parts of its digital marketing efforts. Most online marketing campaigns are designed to drive customers to a business's website for more information, to place an order or subscribe to services.
For businesses to stay ahead of the competition, they need to have websites that capture and retain clients' attention. Freelancers or smaller businesses can use website development solutions that make use of templates and other out of the box solutions. However, for organisations that have more specific and complex website designs in mind, WordPress or Wix just do not cut it. If you want your company's website to stand out, we suggest working with a firm that offers Tailwind CSS development services.
Web Development Using HTML and CSS
What you see when you visit a webpage, such as the one you’re on right now, is the result of your browser interpreting the underlying code used to build it. The code determines what web page visitors see once they load a page. Websites are built using different components and coding languages that allow them to communicate effectively, be presentable and function as intended. Two of the fundamental building blocks of website and web apps are HTML and CSS. These two languages are widely perceived as the cornerstone of website development, providing both structure and style.
HTML (Hypertext Markup Language) is a fairly simple language that is a combination of ‘hypertext’ and 'markup'. Hypertext is used to define the link between web pages or online content. Using hypertext developers can use text and images as links to more content. Markup defines the structure of web pages using tags. These tags represent different website elements such as ‘img’ to represent images <ul> for an unordered, bulleted list and <p> for paragraphs. HTML allows web designers to:
Determine website sections such as navigation menus, footer and headers.
Display images and video on web pages.
Include forms that allow users to search the website, perform transactions, make reservations or subscribe.
Previously, websites designed with HTML required developers to style all the content with inline styles. That is to say, the developers had to go line by line to make style changes to the website. Any time a developer needed to change the font on a website, they would need to go to every line of code for every paragraph, for every page to do this. Conducting item-by-item style edits for website components was a painstaking process that made building and updating large websites a hassle.
CSS (Cascading Style Sheets) is a complementary language to HTML developed to take away the inconvenience of line-by-line updates. Where HTML makes up the content and structure of your website, CSS styles it. CSS takes all the information such as font-weight, colour, typography and more and moves it to a separate file called a style sheet. Every element in the HTML document is given a class name and will take on the style defined for that class in the CSS file. Any changes to a class’s style on the CSS file would affect any element associated with it.
How Using CSS Frameworks Made Web Development Easier
The development of CSS completely changed web design for the better.
Web developers had more control over styling, more styling capabilities became available and websites could be built and deployed faster. However, with its continued use and development, CSS became more complex. Creating the code was easy, but implementing it became increasingly challenging. Websites became larger and needed to work across various devices, phones, tablets, computers. etc. Updating and maintaining CSS also became difficult as stylesheets became longer and more complicated. This, along with other reasons, led to the development of CSS frameworks.
A CSS framework is a set of stylesheets that have already been created and are ready to deploy. Developers can use these to rapidly design a website without having to start styling a website from scratch. They also allow for more responsiveness, standardised practises in design and allowed large teams of developers to work from a common theme.
Bootstrap was developed by the Twitter team at a hackathon in 2011 and is the most popular front-end framework with web developers. Originally called Twitter Blueprint, the framework was created to ensure consistency across their internal tools. One of its key selling points is that it provides a standardised user interface for website styling. This takes out the need for coding and allows web developers to use predetermined code blocks to build websites.
However, Bootstrap's popularity does not necessarily mean that it's the best option for website development. One of the major drawbacks of Bootstrap and other UI kit frameworks similar to it is that every website built using them looks similar. Web developers have to go out of their way to edit the styling of websites built on them to give them more individuality. Needing to take this extra step essentially eliminates its time-saving benefit. Even so, it's still quite easy to spot a website created using Bootstrap CSS.
Some of the other CSS Frameworks on the market are:
Foundation, an industrial-grade CSS framework favoured by large companies like Mozilla, Disney and eBay.
Materialize CSS was built with Google’s materialise design principles in mind. Websites built with it look similar to popular Google applications like Drive, Youtube or Gmail.
How Tailwind CSS is Improving Website Development
This is why web developers looking for more freedom to be imaginative and creative when designing websites are moving to Tailwind CSS.
Tailwind CSS was developed in 2017 by Adam Wathan and according to their website is "a utility-first CSS framework packed with classes that can be composed to build any design, directly in your markup." What this means is that instead of coming with prebuilt classes to add to the HTML tags, developers have a lower level of control using utility-based classes.
These classes are easily integrated directly into a website's HTML eliminating the need for a CSS file. This way, web developers can build responsive user interfaces without being bound by the restrictions of UI kit frameworks.
The utility classes in Tailwind CSS can be applied at different breakpoints in the HTML. This makes it easier to build robust responsive interfaces right into the website code. Since this works for every utility class in the framework, you can change anything at a given breakpoint, from letter spacing to cursor styles.
While this may look similar to using inline styles, there is a huge difference. The utility classes in Tailwind CSS are constrained by what you set in the configuration file. In this file, you define spacing, margins, typography and other style parameters that are transformed into utility classes. When you use Tailwind classes, you can't write any style into the HTML but are limited to what was defined in the config file.
Laracle's Tailwind CSS Development Services
It's undeniable that human beings are drawn to aesthetically pleasing websites. Your business's website is how a lot of people will perceive your organisation both on and offline. Having a website that's just one among many similar ones will likely lower customer acquisition. A website that stands out and represents your brand appropriately is likely to draw more clients.
At Laracle, every project we work on is tailored to our client's needs. Whether we're building mobile apps, decentralised apps or content management systems, all our work is bespoke.
That's why we offer Tailwind CSS development services.
With Tailwind CSS we don't need to impose design restrictions when we receive client briefs or ever have to say "sorry the framework doesn't allow for that". With Tailwind CSS, we write specific code for your website's various components allowing for a wider range of flexibility. Once we put these components together we can deliver you a truly unique user interface for the website you asked for and not a close approximation.
Innovative approaches to website design such as using Tailwind CSS to develop websites are why we've been recognised as one of the top development companies in the UK. Laracle sets a high standard when it comes to client engagement when developing a website by working with them every step of the way. We believe that this is the best way to ensure that the end product is exactly as intended. Our team can also make suggestions to improve on a client's website where possible.
If you're interested, get in touch with us today. Our customer service team is always on hand to talk to you about our Tailwind CSS development services. You can also visit our offices in Stratford-upon-Avon where our website development team will work with you to turn the idea you have for your website into reality.