When it comes to business attire, it doesn’t get much better than having a suit tailor-made to fit perfectly. You can say the same about a custom CMS.
If your business involves regularly managing content, you’re probably already familiar with what a CMS—or content management system—is.
But, so we’re all on the same page, let’s explore that some more.
What is a custom CMS?
A custom content management system (CMS) is a bespoke software application that manages content across one or more digital platforms.
There are plenty of out-the-box and open source CMS platforms, one of which you have probably heard of before; WordPress. More on these open-source platforms later though.
A CMS is where you can upload and manage articles, images, videos and any other form of digital content. From there, it can push content to various front-end applications such as websites and mobile apps.
It allows people with limited technical knowledge to create and alter content on an application or website effortlessly. The way it will be displayed on the front-end will have already been predetermined by a developer.
The advantage of managing content in this way is that you can organise it separately from the front-end design.
Developers can make changes to the front-end of applications and have it display the content stored in a CMS however they wish. You’re also able to manage content across multiple platforms (websites, mobile apps, newsletters) from a single application.
Without a CMS, you would need to code an HTML file every time you wanted to create a new piece of content, then upload it to your server.
A CMS allows you to write articles in an interface that resembles a word processing application. This is probably something you’re more familiar with.
A much easier process.
But, a custom CMS goes a step further in improving efficiency.
A look at the benefits of a custom CMS vs an open-source CMS.
When it comes to custom CMS vs open source CMS, there are a ton of reasons why taking the custom route can be beneficial.
While the obvious downside is cost, for organisations that can invest in a custom CMS, the price can often be justified thanks to a marked improvement in efficiency.
Let’s talk about some of the most notable benefits.
With a custom CMS, you can implement almost any additional features you require.
Whether you run an eCommerce site and would like the ability to create shipping labels or create newsletters for your email list, you can do it with a custom CMS.
With traditional open-source platforms like WordPress, you would have to rely on third-party plugins to expand its functionality.
While there are a lot of great plugins out there, many are developed by people who have stopped maintaining them. This is a considerable security risk.
In much the same way that you can add additional features to a CMS, you can also customise it to work however you like.
A great example of this is integrating with both a website and mobile app.
We can code a fully bespoke content management system so that when you create an article and hit publish, it appears on both a website and app.
In short, it can be customised around your needs as opposed to you having to tailor your workflow around an out-the-box application.
Most of the time, when people come to us interested in having a custom CMS developed, it’s because their business has outgrown their current system.
One of the biggest pain points we often hear is the inability to set advanced user roles.
With open source content management systems—outside of the standard user roles—there isn’t much more you can do in terms of setting individual privileges.
If you manage many different online platforms, you’ll most likely not want all of your team having access to every aspect of each platform.
With a custom CMS, you get to decide who has access to what.
Fast, lightweight and powerful.
One of the most significant advantages has to be the level of customisation that a bespoke content management system can offer.
Second to that though is the fact that developing a custom CMS from the ground up provides the opportunity to do so using modern, lightweight, but powerful coding languages and frameworks.
We build for speed.
Here at Laracle, we utilise Laravel and Vue.js to develop robust content management systems that are capable of operating at scale. These systems can process vast amounts of data in a short time without being a drain on resources.
Manage content on multiple front-end applications from one place.
There’s nothing more inefficient than creating content and having to copy & paste it across various platforms manually. With a custom CMS, you’re able to write, upload and format content once and have it pushed to any number of front-end applications.
Realistically, if anyone is going to invest in bespoke software, there needs to be a clear return on investment. The most obvious way to recoup the money spent is by taking advantage of gains in efficiency to lower costs.
Increasing efficiency is our primary goal when developing bespoke software for clients.
A bespoke CMS is naturally more secure than an open-source CMS. Not only is the code publicly available for anyone to see with open source content management systems, but they are much bigger targets.
Hackers are far more likely to spend their time and resources trying to exploit widely used platforms. The reason being is that there are many more potential victims.
With a custom CMS, the effort to reward ratio isn’t as favourable. It also gives developers the chance to implement custom defences against attacks and remove potential vulnerabilities.
If you can invest in a custom CMS, then you’ll be able to reap the benefits that come with it. Being able to tailor the systems you use around your business instead of the other way around can drastically improve everything from efficiency to revenue.
From being able to manage content across multiple platforms to defining clear user roles for members of your team, you can do it all with a custom CMS.
Still not sure if a custom CMS is for you?
It’s understandable if you’re still wondering whether the investment would be worth it, especially when there are plenty of free alternatives. Quantifying potential increases in efficiency is difficult without understanding the improvements that you’re able to unlock with a custom CMS.
But, with our bespoke content management system development service, we’re here to help.
If you have any questions or want to bounce your ideas off someone who can point you in the right direction, pick up the phone and give us a call.
We have over a decade of experience developing bespoke software solutions for clients who work in a wide range of industries.
Using powerful frameworks like Laravel and vue.js, we have developed countless lightweight, bespoke platforms. We have the experience and expertise to unearth improvements in your workflow that you likely didn’t even realise existed.
Get in touch with the team today and ask what we can do for you.