Custom web development could be the key to the success of your business. Less than two-thirds of small businesses have websites, which creates an advantage for those with websites. Statistics show that about 80% of consumers start their search for products or services online, even when looking to ultimately buy local. 

At Laracle, we help you connect with more potential customers by delivering reliable custom website development solutions tailored to your business. Here is a breakdown of our services to help you understand how custom web development can help you reach a new level of success. 

What Is Custom Web Development?

Custom web development refers to the development of websites or web applications built from the ground up to your specifications. Instead of using an existing website design platform or template, developers create your website from scratch.

Implementing a user-friendly user interface (UI) design is a critical part of effective web development; visitors should be able to quickly find what they need. Experienced developers know how to condense important information into an easy-to-digest format, providing visitors with a better overall browsing experience.

Having your website built from the ground up gives you the opportunity to ensure your business’s most important asset performs to the best of its abilities. 

Custom web development may be used for more than just a standard business website or eCommerce site. Some businesses require websites or web applications with specific features. We’ve created everything from cloud-based booking systems to powerful online comparison tools for clients in the past. We relish the chance to push the boundaries of web development; no project is too complex for the team here at Laracle.  

The Importance of Choosing the Right Web Development Company

The quality and performance of your website depends heavily on the web development company that you choose. Inexperienced developers may not possess the technical knowledge needed to include the features that you require. They may also struggle to develop websites that can handle significant traffic and meet the latest security standards. 

Custom web development involves testing for compatibility and user experience. Compared to using a free website builder platform or hiring an inexperienced web designer, a reputable custom web development agency ensures greater compatibility with different devices, better search engine optimisation, a great after-sales service and, ultimately, more clients. It’s the same principle as it would be with any other custom software development or app development solution.

Did you know that over half of all internet traffic comes from smartphones and tablets? If your website does not load well on mobile devices, you may fail to attract new customers. Google even takes a “mobile-first” approach to indexing these days. If you’d like to know more about how we design fully responsive websites and web apps, all you have to do is pick up the phone and call the team today

Along with the functionality of your website, developers are also responsible for its visual design too. After all, it’s going to form the basis for all of your digital marketing campaigns. You need a website that represents your business in the best possible light. An inferior design will have a negative impact on your brand.

Examine some of the ways that the experienced developers here at Laracle can help you avoid these issues.

in house web development vs. in house web development

Tailored Web Solutions

Laracle is the leading choice for custom web development in the UK due to our ability to deliver the features that our clients need, no matter how complex or niche. Every website or web application is tailored to our clients’ specifications.

We can add any features that you require; nothing is impossible. We will provide honest advice based on our years of experience to develop more effective web solutions and help you achieve your goals. 

Every business has distinct requirements. For example, you may want to create an employee portal that allows workers to track their hours and pay or a scheduling system that allows customers to check availability without calling your offices. 

For this kind of functionality, you’ll need to go down the bespoke route. 

In-House Development

Working with a development company that keeps everything in-house offers numerous advantages for your custom web development project. By not outsourcing to other agencies, we can provide a faster turnaround, greater flexibility, and more cost-effective services.

The custom web development team that you work with should be able to deliver your project on time. Delays to your website could force you to push back on other business operations, such as a related social media marketing campaign. 

At Laracle, we complete projects on or ahead of schedule every time thanks to our in-house development process. You can make plans based on the expected release date without worrying about delays forcing you to change your strategy.

In-house development also allows us to retain complete control over the development process. We can ensure that every component of a website or web app meets our high quality standards. 

We Have Experience Working With a Variety of Industries

Knowledge of your industry helps developers deliver better solutions. Each industry has unique challenges and operations that a website may be able to support. 

For example, retailers with physical locations often benefit from websites that can bridge the gap between in-store and online shopping. Construction firms may take advantage of being able to showcase past projects with photo galleries or video tours. 

Our experienced team of web developers here at Laracle has worked with some of the biggest companies in their respective industries to develop innovative custom solutions. Our clients have included Holland & Barrett, Pepsi Co, Dogs Trust, and The SSE Arena. This experience ensures that we can handle any task.

No matter your industry or the size of your business, we can deliver a website or web application that aligns perfectly with your business objectives.

Exclusive Features to Help You Stand Out

A tailor-made solution from Laracle will be 100% exclusive to your business. No copy & paste template, no rehashing old ideas. You need to stand out from the competition, and we’re here to help you do that. 

Use our custom web development services to distinguish yourself from your competitors. The competitive advantage that you gain will help you attract more customers and capture a large portion of the market.

The exclusivity of your website also helps provide increased security. Hackers tend to look for security vulnerabilities in popular web design platforms, such as WordPress and Wix. Using custom code adds a layer of difficulty that hackers prefer to avoid.

stand out web development

Easily Accessible Customer Service

You should be able to reach your developers quickly when an issue or concern arises. At Laracle, we are available via phone, email, or in-person at our office in Stratford-upon-Avon. 

You may need support when something unexpected crops up or when you’d like to make some changes to your website. For example, a contact form may not be delivering messages to the designated email address, or a website may stop loading properly on certain devices. These issues may keep you from maintaining the same level of service that your customers expect.

Our team responds to customer inquiries quickly to minimise any disruption to your business. We are always ready to solve your problems and walk you through any issues that you encounter.

Ongoing Support for Your Website

Aftercare service is an important part of custom web development. The applications and servers that support your website or web application occasionally receive updates or revisions, which may impact the functionality of certain elements of your website. 

A reliable web development company provides updates to deal with changes to the way servers and browsers handle PHP, HTML, and various web protocols. When you choose Laracle, you can rest easy knowing that your website will continue to work with the latest updates to technologies.

Explore Our Approach to Custom Web Development

Your satisfaction is our main goal, which is why our approach to custom web development revolves around your initial input and your feedback. We start by getting to know you and what you hope to achieve with your website.

We work closely with you to develop a plan. Every feature that we include is based on the details that we discuss. Before we start coding, you review our plans and designs to ensure that the platform meets your needs. 

We keep you updated throughout the development process. If you need to change features or design options, we can accommodate your requests thanks to our agile development process. We’ll also address any concerns that you may have along the way. 

Each website and web application is thoroughly tested for compatibility and reviewed by our clients to ensure that it matches their expectations. We also offer to mentor clients on how to use their new web solutions and continue to provide great aftercare service.

Custom web development is the most effective way to increase your online exposure and reach more customers. It provides a foundation for the rest of your marketing strategies and helps support your business operations.

Get in touch with Laracle today to start planning your custom web development project with us!

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